A FESTIVE AFFAIR

A grander, glitzier show awaits at this year’s JMA Hong Kong

This year’s JMA Hong Kong Show, a four-day event which will open at the Hong Kong Convention and Exhibition Centre on 29th November, will showcase more than 1,520 booths and 950 exhibitors from 29 countries.

Held during the peak festive shopping season, JMA Hong Kong is one of the must-visit events on the city’s trade calendar

As in previous years, booths are classified in accordance with product category to ensure easy navigation and a more streamlined experience for exhibitors and buyers. International pavilions, with exhibitors from Thailand, Korea, Italy, Israel Diamond Institute, Sri Lanka and Myanmar, will play a significant role in bringing global quality jewellery to the buyers.

Held during the peak festive shopping season, JMA Hong Kong is one of the must-visit events on the city’s trade calendar, providing both trade and public buyers the perfect opportunity to stock up at year-end special deals. And with a plethora of gorgeous gems and jewellery on display, buyers will surely get into the festive spirit.

PARTY ATMOSPHERE

Hong Kong Jewelry Manufacturers’ Association (HKJMA), the organiser of the event, is celebrating its 30th anniversary this year, making the 2018 show extra special.

New elements will be added to the show to enrich the buyers’ sourcing experience. A hotly anticipated Party Jewelry Zone will debut this year, showcasing a variety of brilliance and colour for visitors looking to prepare for the upcoming festive season. Another highlight is a jewellery workshop, which will feature two themes, including a Chinese bridal headpiece. Participants can combine jewels with accessories and other materials to create their own masterpiece.

Other interactive activities will also be available for visitors, including a jewellery capsule machine, a treasure game, a photo booth, as well as a charitable event.

Social and networking events will round out the experience of exhibitors and buyers. In addition to trading and business discussions, attendees will be able to meet and mingle with other industry players in a casual atmosphere.

A commemorative publication highlighting the past, present, and future of Hong Kong’s jewellery industry will also be available. The book launch will take place at the welcome cocktail reception.

POISED FOR GROWTH

Established in 1988, HKJMA is now on its 30th year and it has grown to be an internationally recognised association of more than 400 jewellery manufacturers. Over the years, HKJMA has worked relentlessly to uplift Hong Kong’s global status with JMA Hong Kong as its main platform. From its humble beginnings, the show has continuously reinvented itself, and the growth in scale shows no signs of slowing down. Buyer entrance surged nearly 15% in 2017, achieving remarkable success and further reinforcing the show’s status as “Asia’s Key Jewelry Event”.

Hong Kong’s jewellery manufacturing landscape has undergone a dramatic transformation over the years, and the HKJMA has been at the forefront of its many milestones, actively promoting Hong Kong’s potential and competitiveness in the global arena. The association has spent the past three decades addressing some of the most fundamental issues facing jewellery manufacturers, from branding and technology, to shaping Hong Kong as a global industry player.

DESIGN AT THE FOREFRONT

As always, creativity will take centre stage at the fair, as the International Design Arena glams it up with one-of-a-kind jewellery pieces from talented designers around the world. Winning entries from the 2018 JMA International Jewelry Design Competition will also take the spotlight. Now in its 18th year, the competition celebrates talent and gives a nod to show-stopping original jewellery designs from across the globe.

More than 300 entries from 15 countries and regions — as far as India, Dubai, and Saudi Arabia — were received this year. Aptly themed “Blossom”, the creations signify the blossoming of the jewellery industry and the unstoppable sparkle of Hong Kong and Asia in the international arena.