Is it art or jewellery? Such is the question one is inclined to ask while looking at FREYWILLE pieces. Many of their collections pay homage to famous artists, such as Monet or Van Gogh, strikingly interpreted using fire enamel and gold. At the company’s workshop in Vienna, artists meticulously craft each piece by hand, adding layers upon layers of enamel like a master to his painting.
Enamel has always been the life force of FREYWILLE ever since the artist Michaela Frey founded the company in Vienna in 1951. Her business, which was then focused on enamelled objets d’art, later on found a niche in the jewellery world. In the 1970’s, Frey partnered with Dr Friedrich Wille, who directed the company and brought it to the global stage.
FREYWILLE’s most sought-after collections include the Hommage à Claude Monet, which was first introduced in 1995, and the 18 Karat Gold & Diamonds Edition, its most sophisticated jewellery range. Last year, the brand introduced the Hommage à Vincent van Gogh, which celebrates three of Van Gogh’s paintings: Almond Blossom, The Starry Night, and Sunflowers.
“I believe that art distracts us from everyday life. To live with art enables us to live in higher spheres and is a major quality of life,” says FREYWILLE’s CEO, Dr Friedrich Wille.
“Ever since my childhood, I felt very connected to the diversity of art, which led to a lifetime of passion — a passion that encouraged me to significantly influence and manage the course of the growing business I found in FREYWILLE,” says Wille, whose passion for art was greatly influenced by his father.
“My father was a lawyer, but he truly loved fine arts and music. Every evening I listened to him play the piano. Being raised in a family where an intense consideration and respect for other cultures were a daily occurrence, I was always interested in living an intellectual life, which mirrors my personal style and the artistic philosophy of FREYWILLE,” shares Wille.
For more than 65 years, FREYWILLE has been on the forefront of setting new standards in enamel fine jewellery. The brand’s humanist traditions, which mirror’s Wille’s humanistic education — ancient Greek, Latin, Art and History — was responsible for the brand’s artistic and design direction. “There is nothing more rewarding than working with artists in order to create new ideas,” confirms Wille.