#MakeAPromise is Louis Vuitton’s latest campaign, raising funds for the United Nations Children’s Fund (UNICEF). Several influential friends of the brand, including actress Lea Seydoux, singer Mariah Carey, model Miranda Kerr, and actress Nicole Kidman have shown their support by attending the UNICEF Ball that was held in Los Angeles last January.
The Pinky Promise, an entwining of the little fingers popular with children, signifies a pact. “When children make a promise, they take it seriously,” Michael Burke, chairman and CEO of Louis Vuitton continued. “These are promises that come straight from the heart. The pinky promise is an instinctive and sincere way to seal a promise and to share it with someone close.”
Louis Vuitton aims to raise funds for UNICEF and help support children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being.
To engage public awareness and support, the brand encourages people to help the cause by linking their pinkies with a friend or loved one, make a donation to UNICEF and then share their promise to help children online, while tagging friends and encouraging them to #MAKEAPROMISE as well.
A specially designed product, the Silver Lockit — which symbolises protection and care — is now available in Louis Vuitton stores worldwide and on www.louisvuitton.com/lvforunicef. For each sale of the Silver Lockit pendant or bracelet, US$200 is donated to UNICEF.
All images courtesy of Louis Vuitton