Mercedes-Benz takes exclusivity into a new realm with the launch of the Mercedes-Benz Collectors Club and the introduction of the special Mercedes-AMG G 63 Singapore Edition.
There is little doubt that the Mercedes-Benz G model has gained undying loyalty among an exclusive set of automobile lovers. The unique model from the famed three-star marque defies categorization, if only to claim a position at the top of a pedestal for those who cherish uniqueness, performance, and an indelible touch of class.
In response and appreciation of this growing group of luxury car lovers, Mercedes-Benz Singapore has unveiled the Mercedes-Benz Collectors Club, an exclusive, invitation-only group for owners of the brand’s most exclusive special editions.
Membership has its privileges, which includes being the first in the country to discover Mercedes-Benz’s future one-of-a-kind models, as well as special customizations from the brand. In this age where luxury seems ubiquitous, this extra offering takes one away from the tried and tested in offering customers truly something beyond convention.
The new Mercedes-AMG G 63 Singapore Edition is an example of how Mercedes-Benz ventures beyond the expected in helping customers attain sophisticated luxury in their automobiles.
Launched at a celebratory event at the Mondrian Singapore, the car takes inspiration from the nation’s rich heritage through the burnt orange hues of terracotta shophouse roofs of the Keong Saik neighborhood. The new model proudly and brazenly wears the special MANUFAKTUR copper orange magno paint and hand-finishing from Mercedes’ MANUFAKTUR customization range. This individualization is a manifestation of the brand’s unique craftsmanship and raises the bar in customer experience and appreciation.
The new enhancements of the special edition model go beyond the captivating, eye-catching paintwork and Night Black magno accents. The 22-inch AMG five-spoke forged wheels in matt black provide more than ample heft on the roads, while the standard Night Package comprising dark-tinted turn indicators and tail lamps, along with outside mirror housings, spare wheel ring, inserts in the bumper and simulated under-guard that are painted in Night Black magno.
The heightened level of luxuriousness in the interiors of the AMG G 63 Singapore Edition matches its exteriors. MANUFAKTUR two-toned nappa leather in platinum white/black is as stunning visually as it is comfortable, and the diamond-designed perforations offer an extra level of sophistication. Tactile sensation is enriched by the nappa wrapping and DINAMICA microfiber constitution of the performance steering wheel.
Mercedes designers also pulled out all the stops with additional MANUFAKTUR elements, including the high-quality, handcrafted cherry wood that forms the base of the luggage compartment floor and the grab handle for the front passenger that is decorated with MANUFAKTUR lettering. This careful attention to detail, combined with the appeal of authentic and exquisite flair offer Mercedes-Benz aficionados a unique automobile in the ultra-luxury segment.
A Handsome Pairing
Accompanying the special edition of the Mercedes-AMG G 63 is the handsome IWC Schaffhauen Big Pilot’s Watch AMG G 63 (Ref. IW501201). The exclusive timepiece boasts a case and crown made of 18-carat Armor Gold, which is harder and more wear-resistant than conventional 5N gold.
To finish, the watch is fitted with a unique black rubber strap, made more eye-catching with the addition of a terracotta-colored surface. The vibrant shade is inspired by clay roof tiles commonly seen on shophouses in Singapore. It’s a light and durable material that provides shield from rain, as well as the heat of the sun. With its signature terracotta color, clay roof tiles have become a typical architectural feature of the city-state.
Into the Digital Realm
Mercedes-Benz’s engagement with its cherished customers also goes beyond introducing a one-of-a-kind model in the Mercedes-AMG G 63 Singapore Edition. Members of the Mercedes-Benz Collectors Club in Singapore get an added benefit from Mercedes-Benz NXT – the company’s dedicated home for digital objects, which aims to bring collectability to the digital realm, allowing for connections and experiences with new customer groups.
Mercedes-Benz NXT Eternities, which is the brand’s second core collection, was launched together with the inauguration of the Collectors Club, making Singapore the first market in the world to host an integrated event for Mercedes-Benz’ top-tier customers. There are 1,886 numbered Mercedes-Benz NXT Eternities in the collection, each featuring the iconic brand logos of Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach in a range of spherical containers. Members of the Mercedes-Benz Collectors Club received one NFT each from the collection as part of the launch – a unique benefit that goes beyond car ownership.
Find out more about the Mercedes-Benz AMG G 63 Singapore Edition today, and the many privileges that come with being an owner. For more information, visit mercedes-benz.com.sg.