Arto Artinian, CEO of Sartoro Jewelry, tells us more about the jewellery brand’s latest collection, VIE
What is the inspiration behind the VIE collection?
The VIE collection is a celebration of life, inspired by the desire to love life and live each moment with passion. The collectible and stackable range allows women to share their own personal story through their style, encouraging self-love and personal gifting, whether it is to celebrate their own success, happiness, or love. VIE is an engaging collection that connects the customers and Sartoro, so together we can grow on life’s endless journey.
Was there a particular woman in mind when designing the collection? Who is she and what is she like?
The VIE collection was designed to inspire and ignite creativity in women from all over the globe and of all ages. VIE is a collection that really encourages individuality as well as unity, enabling women to share their personal life story through their style, with passion and confidence.
According to the wearers personal taste, each ring connects differently for unique reasons: Whether they love a statement piece and desire an emerald cut diamond solitaire ring, or they are a true romantic and the prong setting catches their attention, or maybe simplicity is key for them and the pave style is all they need.
What is the best way to wear the VIE collection?
The true beauty of VIE is the versatility and infinite styling options. Worn individually or in combination, the contemporary design of the stackable rings offers endless personalisation options. You can really tell your own story through your diamonds.
Can you share more about the materials and stones used?
The VIE collection is beautifully crafted in 18k white, rose, and yellow gold. Each design is available in an array of shapes, sizes, and diamond settings. The collection is comprised of emerald cut, pear shape, and brilliant round cut diamonds. Different diamond settings are available including prong, bezel, and channel, which gives each VIE design a unique character.
At Sartoro, we pride ourselves on creating the highest quality jewellery. Since 2001, Sartoro has built a consistent reputation with our meticulous detail, unique forms and designs using the highest quality diamonds and gemstones, creating timeless jewellery to be worn today and treasured forever.
What does the VIE collection mean to the Sartoro brand?
VIE for Sartoro is all about connecting and engaging. Each collection we create resonates with different women of all ages. With VIE, we wanted to focus on creating one special collection that can reach and connect with everyone for different reasons.
Through our versatile and unique designs, we want to spread our passion and positive energy. We want our customers to celebrate their lives and reward themselves with a memorable and personal gift, something to remember and treasure forever.