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BEAUTY WITH A THOUGHT

By Syahmin Ritzwan

A former model and lyricist, Efva Attling is not foreign to the freedom of expression. Despite her successful modelling and music stints, the Stockholm-born returned to pursue in jewellery design in 1996. Today, her vibrant childhood and youth have become her main influences when creating jewellery.

Wedding Queen ring in white gold with baguette cut diamonds
Wedding Queen ring in white gold with baguette cut diamonds

 

KÄRLEK & STARS wide gold ring, with diamonds, stamped with Kärlek, which means love in Swedish
KÄRLEK & STARS wide gold ring, with diamonds, stamped with Kärlek, which means love in Swedish

 

A signature of her work to play with words and expressions, Efva introduces her namesake jewellery brand designs as ‘Beauty with a Thought’.

 

Gold ring with stamped letters Amor Fati, Latin for Love for our destiny.
Gold ring with stamped letters Amor Fati, Latin for Love for our destiny.

 

Kisses & Star earrings in 18k gold shaped like an 'X' embellished diamonds
Kisses & Star earrings in 18k gold shaped like an ‘X’ embellished diamonds

 

Featuring pieces that have words or symbols engraved such as famous Latin phrase ‘Amor Fati’ or ‘X’s to represent kisses, Efva’s works may seem too literal at first sight. But her messages and designs would slowly grow on you, as the designs push and encourage you to say and show what you wish to express.

 

Image opener: Miss Butterfly collier in 18k gold with butterflies, some covered with brilliant-cut diamond, from Heaven & Stars collection

 

All images courtesy of Efva Attling

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