IWC Schaffhausen launched its new Pilot’s Watches collection at the recent Salon International de la Haute Horlogerie (SIHH) watch show in Geneva, surrounded by some of the biggest names in the entertainment industry. A-list celebrities including Hollywood actress and brand ambassador Rosamund Pike, Hilary Swank, Christoph Waltz, Scott Eastwood, Chris Evans, and Dev Patel joined in the celebration.
Centred on the theme “Come Fly With Us”, the gala event saw almost 800 guests in attendance. A spectacular lineup of interpreted jazz performances included famous music artistes such as Patti Austin, Ronan Keating and the Pepe Lienhard Big Band, including a 1930s-inspired performance put up by an English dance troupe. Guests were also able to view the Pilot’s Watches collection pieces up close at the IWC Schaffhausen SIHH booth. The collection includes the Pilot’s Watch Mark XVIII Ref. 3270 and Automatic 36 Ref. 3240.