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SWAROVSKI GEMSTONES x ALEX WOO

By Syahmin Ritzwan

Swarovski Gemstones, a subsidiary of iconic jewellery brand Swarovski, recently announced its new collaboration with New York-based jewellery designer Alex Woo. The collection is part of Woo’s 15th year anniversary celebration since the launch of her namesake brand, Alex Woo Made in New York.

 

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Alex Woo (right) going through her designs

 

Introducing wearable designs that were inspired by her earlier releases, the collection uses precious stones from Swarovski®. With Woo’s expertise in sculpture and modern and classic designs, the collection features bold and sleek geometric shapes.

 

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The 15th anniversary series will be in sterling silver adorned with genuine Swarovski® pink or blue sapphires. It will be made available in selected fine jewellery and department stores in the United States or online at AlexWoo.com in March 2017.

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