With the recent launch of its new virtual boutique in Singapore, Piaget has accelerated its digital presence and brings the Maison Piaget experience to a whole new dimension – one that is accessible, interactive, and perfect for our current lifestyle.
According to Petronille de Parseval, Managing Director of Piaget South East Asia and Australia, “Our virtual Piaget Salon is the opportunity to go beyond and get closer to our customers’ expectations, bringing them a superior shopping experience in the comfort of their homes: From our latest Sunny Side of Life Piaget Salon, to the inspiration behind our creation and tailor-made services of our Brand Ambassador – a fully integrated approach.”
So what can one expect from this new concept? First, the the virtual salon takes guests on a visual architectural journey through exquisitely designed spaces that include the Discovery Area, Open Lounge, Precious Alcove, Private Alcove, and VIP Lounge. It is at this part where one gets to appreciate the visual language Piaget has created, from high arches bathed in light and elegant hanging showcases to the signature colour of Piaget blue along with textured gold, white, and yellow.
Upon “entry”, guests are greeted with a panoramic 360 degree view and immerse in the world of Piaget Stories, creations, and collections in-depth through navigational “moments of interest”. Meanwhile, collections details like technical specifications, pricing, and product inspiration can be viewed at a glance. For an interactive touch, there is a sharing function, as well as communication and social platforms. In addition, guests can invite family and friends to walk through the digital space together in real-time.
For a personalised touch, guests are assisted by an automated chat box and journey access bar that is tailored to help find their dream piece. Guests can also select up to 4 of their favourite creations for comparison and add as many into their personal wish list. For those interested to learn more about the Maison’s story or creations, they can arrange to speak to a professional representative by making a private virtual appointment. Through this, the brand aims to create a one-on-one relationship and establish a personal connection with the customer.
The virtual Piaget Salon is best experienced via a Windows or MacOs desktop with the following minimum browser requirements:
Google Chrome version 51 or higher
Opera version 22 or higher
Firefox version 52.4 or higher