Baume & Mercier

By Syahmin Ritzwan

Baume & Mercier celebrated its 185th anniversary last December with an exclusive cocktail party held at the W Hotel in Beijing. A press conference was held to announce Chinese actor and singer Chen Kun as the brand’s new international ambassador. To commemorate the partnership, Mr Alain Zimmerman, CEO of Baume & Mercier, presented the actor with a Clifton 39mm Ref. 10058 18k gold timepiece. Reflective of both Chen Kun and the brand’s timeless style, the slim watch features a sleek satin-finished case that highlights the manufacturer’s elegance and authenticity. The event saw more than 250 guests and collectors in attendance who were treated to an artistic duo-dance, including a grand calligraphy performance by artist Mr Chen Siyuan.

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